Branding and website for a storytelling company

Overview

Vist.co is a storytelling company creating films and video content for classical music institutions and musical bands. Their work characterises artistic approaches towards presenting musicians and their work.

I was hired to execute their new branding and develop visual style for their new website that will be based on a Wordpress template.

Role

Graphic Designer

Tools

Sketch, Illustrator, Photoshop

Duration

3 months

Company

Molina Visuals

Responsibilities

My responsibility was to design a brand according to industry visual language and company aspirations focusing on storytelling. One sign needed to be typographic including their full name which as well was a url to their website. The second part of the project was to design a website based on a Wordpress template (from a visual design perspective it had a lot of freedom - the limitations laid mostly in not changing interactions existing in the template).

Team

Designer (me), Art director, Project manager, Developer

Working closely with the Art director on developing the visual design and branding. During the web design cooperated closely with my colleague developer.

Sketches and research

Final concept

The main focus laid on typography as the brand sign needed to include full url of the brand which is as well their full name.
I incorporated the key qualities from the creative brief like sophistication, being modern and storytelling. One of the requirements as well was to include the brand slogan in the sign.

The timeline of this project was very short and considering the final version was picked by the client during the first propositions I feel it’s irrelevant to present other propositions.

Web Design

Web design

The web concept is an extension of the branding by using the "“quote” area in the brand sign as a main heading on the Home Page project presentation. It’s important to mention that the interactions of the website were not designed by me - those were already included in the template.

The big part of expressing the brand through the website is creating space and using the strong blue as a canvas for showcasing their work.

Home Page

About and Project Page

Contact

Take aways

For me personally this was one of the first times designing a website based on a template. To be honest I was quite hesitant as I felt it would block the possibilities of expressing the brand. I was very surprised that I was able to find a template that would fit into the needs of this brand so perfectly. The design part as well was a pure pleasure as I already liked how the website moved. Therefor the visual design part was basically exploring the brand message and creating the space to present their work in an elegant manner.

Overall considering that this project had a very limited budget I feel using a pre-made template was an excellent idea considering the final result.