Lead User Experience Designer
Paulina Gołębiowska
Industrial design taught me to think about the whole object — not just how it looks, but how it's made, held, and lived with. I bring it to digital. And I've learned that most teams have plenty of data; what they lack is the confidence to act on it. That's where I come in.
☻ EA ☻ Supercell ☻ NHS ☻ Consulting ☻ Startups
What sets me apart
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What sets me apart ☻
✏ I know when to decide
Ambiguity is part of the job. So is knowing when to end it.
✏ I make research land
I've learned that the findings aren't the hard part — getting them to change something is. The perspective and process shifts are needed to get there.
✏ I advocate for users
Society writes off adults who play mobile games, and being a woman in gaming is harder than most people realize. Those pains are real — and building empathy for them inside a team is a key part of what I do.
✏ I care about teams
It gives me a great pleasure seeing designers flourish in their roles. I find that through mentoring others I learn more about myself. I mentor in UX/UX Research/ Strategy.
She steers a team in the right direction, achieving results that wouldn't have been possible without her. She earned the nickname 'the user guardian.'
▶ Lara Gavina — Head of Strategy, North Kingdom
Gamification
I help create behavioral shifts and find product opportunities using the Octalysis Framework. I also teach design teams how to use it responsibly to get results. And it's not just for games — the same principles work across industries like healthcare and financial services.
Healthcare
I'm drawn to healthcare because of what good design can do there — better diagnosis, treatment, and health management for patients across different income levels. I especially enjoy working on medical hardware connected to digital solutions, since it's a natural bridge back to my background in industrial design.
Most recent
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Most recent ☻
Flavourit App. Discover the flavor,
uncork the discussion.
Lead UX Designer | Research | Strategy
Company: North Kingdom, Flavourit
Supercell Store
UX Design | Prototyping | User Testing
Client: Supercell, North Kingdom
Need For Speed Unbound Release
UX Design
Company: North Kingdom, EA
Decentralized Data Ownership with Navigate | Web
Working alongside the Resn team, I designed UX for a Web3-focused experience that uses storytelling to illustrate how companies profit from utilizing user data and how users can take ownership of their data.
Booking flights, App Design IOS
Lead UX | Design System |
Company: Scott’s Cheap Flight, North Kingdom
User testing revealed patients prioritise continuity of care with the same GP and accept a 1-2 day wait for video appointments. Lack of continuity of care deterred interest in the service.
INSIGHT CONTEXT:
During the pandemic, the Online First Healthcare platform funded by NHS offered a service for patients to use video appointments during COVID-19, alleviating healthcare system pressure.
Risk Workshop: Clinical Safety
The Remote Risk Workshop is a collaborative virtual session focused on identifying and mitigating potential hazards within the product user journey. Dive into my approach.
Designing for impact: helping women with daily discomfort
Research | Strategy | UI/UX Design
Creation of mobile app “Unload” MVP
Word of mouth
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Word of mouth ☻
Work
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Work ☻
Flavourit | App
Lead UX Designer | Strategy | Research
Helldivers II | Arrowhead | Web
UX Designer
Coming Soon
Supercell Creators | Web Platform
UX Researcher
Scott’s Cheap Flight | App
UX Designer
Contact
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Contact ☻
If you're on the lookout for a designer to join forces with, reach out ☻
View all UX & Research
App | Websites | Software
View UI Work
Websites | Apps | Dashboards