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UX Design Home

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UX Design, Illustration

Impact-Driven Senior UX Designer

dedicated to Healthcare, Growth and Gamification.

I’m Paulina, a UX-er passionate about designing intuitive, user-centered solutions that bridge technology and healthcare, I've collaborated with companies like Roche, NHS, EA, Supercell and startups, focusing on UX, research, strategy and operational success.

 

What sets me apart

What sets me apart ☻

 

✏ Adaptability

Navigating changing environments with ease, familiar with start-up environment.

 

✏ Self-driven

Proactive and able to take initiative independently.

✏ Curious

Naturally curious, learning is motivating me every day. Currently trying out prototyping in Cursor and Lovable.

✏ Leadership

Bringing people together, mentoring, and empowering teams.

 

“One of her outstanding qualities is her data-driven approach linked to her ability to interpret data and translate it into action. Paulina combines it with her ability to inspire and motivate her colleagues while addressing challenges with a calm, solutions-oriented mindset.

 
 

Healthcare

I'm driven to work in healthcare because we can enable better diagnosis, treatment, and health management for patients around the world with different income levels. I quite enjoy working with medical hardware connected to digital solutions, as it serves as a natural bridge to my experience in industrial design.

 

Gamification

I foster behavioral shifts and uncover product opportunities through the Octalysis Framework and its fundamental principles by “gamifying” user experiences. I teach design teams how to responsibly use the framework to deliver results. It's important to note that gamification principles are applicable across various industries like healthcare.

 
 

Most recent

Most recent ☻

 
 

Work for mySugr App: Diabetes Management App

iOS UI/UX App Designs, Formative Studies, Part of an SAFE Squad, Planning Conducting Workshops and more!

 

Decentralized Data Ownership with Navigate | Web

Working alongside the Resn team, I designed UX for a Web3-focused experience that uses storytelling to illustrate how companies profit from utilizing user data and how users can take ownership of their data.

 

Flavourit App. Discover the flavor,
uncork the discussion.

Lead UX Designer | Research | Strategy
Company: North Kingdom, Flavourit


User testing revealed patients prioritise continuity of care with the same GP and accept a 1-2 day wait for video appointments. Lack of continuity of care deterred interest in the service.

INSIGHT CONTEXT:

During the pandemic, the Online First Healthcare platform funded by NHS offered a service for patients to use video appointments during COVID-19, alleviating healthcare system pressure.

 
UX App Design

Booking flights, App Design IOS

Lead UX | Design System |
Company: Scott’s Cheap Flight, North Kingdom

Supercell Store

UX Design | Prototyping | User Testing
Client: Supercell, North Kingdom

 
UX Design

Need For Speed Unbound Release

UX Design
Company: North Kingdom, EA

 
 
 

Risk Workshop: Clinical Safety


The Remote Risk Workshop is a collaborative virtual session focused on identifying and mitigating potential hazards within the product user journey. Dive into my approach.

 

Designing for impact: helping women with daily discomfort

Research | Strategy | UI/UX Design
Creation of mobile app “Unload” MVP

 
 
 
 
 

Word of mouth

Word of mouth ☻

 

“One of her outstanding qualities is her data-driven approach linked to her ability to interpret data and translate it into action. Paulina combines it with her ability to inspire and motivate her colleagues , creating an environment of trust, collaboration, and innovation while addressing challenges with a calm, solutions-oriented mindset.

 

“Her evident expertise in design and research tools, processes, methods, and product development frameworks fosters efficient alignment, planning, and decision-making from strategy to implementation. Her determination inspires the team to reflect and think critically (…) fostering innovation even in highly challenging environments and discussions..”

 
 

Work

Work ☻

 
 

Navigate | Web Platform

UX Lead Designer


Supercell Store | Web Platform

UX Designer | User Testing


NHS Virtually Healthcare | Web

UX Researcher | User testing


Flavourit | App

Lead UX Designer | Strategy | Research


Tengai | AI Avatar Experience

UX Researcher | Strategist


Helldivers II | Arrowhead | Web

UX Designer

Coming Soon


Supercell Creators | Web Platform

UX Researcher


Need for Speed Unbound EA | Web

Web Platform | UX Designer


Rebel Riders | King | Landing Page

Community Research | UX Researcher, UX Designer


Audio Design Desk | Web | Software

UX Designer | UI Designer


Scott’s Cheap Flight | App

UX Designer


Nju Mobile | Orange Telecom

Website | UI Designer


 
 
 

Contact

Contact ☻

 

If you're on the lookout for a designer to join forces with, reach out ☻

 
 
 

View all UX & Research

App | Websites | Software

View UI Work

Websites | Apps | Dashboards